Aurora's World of Licensing


We love to create gifts for licensors to smile about!

At Aurora, we pride ourselves on being the market leading Licensee for plush products.

Our dedicated team act as brand guardians diligently adhering to style and character guides.

We have an exemplary sampling process which ensures licensed characters translate perfectly into plush with an extremley high standard of design and material capabitlities.

Our key licenses include; Going on a Bear Hunt, The Gruffalo, Tokidoki, Moomin, Peanuts, Room on the Broom, Garfield, Tiger Who came to Tea and Stick Man to name but a few.